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Communication Planning and Development

Three ways to guide you towards communication about minor conditions and ailments

Here are three approaches to help you produce and develop good communication tools on self care as to the 5 selected minor conditions; Athlete’s foot, Cold, Cough, Heartburn (without indigestion), and Lower urinary tract infection.

These guides are meant for those with short or intermediate experience in communication development and production. However if the concepts and advice presented here makes little sense, we recommend you read more in the earlier section on communication basics – if they make too much sense and are too basic, see the sections on health literacy, evaluation or commmunication cases for your next step instead.

Communication on Minor Conditions

A list of ideas as to common challenges within the 5 minor conditions that might be useful as inspiration for communication tools, media, and strategy.

How to Combine Communication Tools

For inspiration we have created two scenarios of using communication tools in combination to achieve an effect over time – to help you be inspired about how to use a multiple approach to reach your Intention.

Check List for Communication Tools

If you’ve read earlier sections about communication on self care (or have previous experience) use our 6-step check list to guide you from forming the Objective to Executing the actual communication.

Background for the guides
The Platform of Experts on Self-care was formed to strengthen the efforts towards increasing appropriate use of self-care for minor health conditions in the EU. The Platform of Experts was asked to focus attention on the five minor conditions mentioned above.

Much of the information and advice contained in these guidelines is however easily transferable to other minor health conditions, including mental health conditions.

The five chosen minor conditions will be very familiar to many citizens, but they are not always treated or responded to in the best way – people often ignore symptoms (allowing them to progress), use treatments that do not work, or over-treat, for example by using antibiotics to treat a simple cough or by repeated visits to the GP instead of proper self-care.

This section therefore offers advice on communication tools and strategies that might be used to work towards increasing self-care for these five minor conditions in the target groups in which they often occur.

Framework for the guides
The three choices mentioned above are for dissemination purposes described/categorized in relation to each of the “simplified” four AIDA – steps. Read more

However a more advanced analysis will of course only help you narrow down the use of tools even further. Read more here for an introduction to a more advanced communication theory relevant to self care.