Combining Communication Tools – examples
Inspiration by example
Using any one communication tools in a strategic and well planned manner can create a desired change or effect in your target audience. However, using a combination of tools often should be considered also as any single tool might not produce the desired result by itself.In this section we describe how individual tools might work together in two different scenarios and at various stages of the communication process, also corresponding to the continuously evolving relation with the target audience.
Why use multiple tools?
This is not neccessarily the same as just using multiple media at the same time. This is rather a strategic approach to use various strengths of various media in supporting a growing culture of self care. Getting people to start engaging in self care should only be seen as a starting point for an ongoing effort – just as promotion of good traffic safety never really ends.
As mentioned, this section describes two realistic combinations of communication tools. The idea is to visualize the qualities and potentials of combining individual communication tools and thus inspire you to consider using multiple ways of communicating to reach your objectives.The end goal will still be to achieve either the specific desired act of self care – or help further the full transition of the non-self caring towards at least appreciation of self care or indeed actual self caring.
In this section is therefore described scenarios of communication towards promoting self care
1. A “post-hospitalization”-scenario; initially of course individual-focused, from the day the patient leaves the hospital to the adaption of self care.
2. A “group of former patients”-scenario; a scenario that initially at least has to engage larger groups of citizens to create either attention, interest, desire and finally to adopt self care.
We can also recommend you to look at our catalogue of cases from across Europe where a varied combination of communication tools and channels have been used to promote self care.
Discharged patients are often especially vulnerable to or worried about some of the five minor conditions considered in these guidelines. A range of communication tools can be used to promote good self-care in short and longer term.
“Group of former patients”-scenario
Former patients with the same diagnosis often share the same health issues and concerns. Therefore they tend to also be interested in information regarding their former diagnosis and information related to this – and they will often also have relatives with a positive attitude towards ensuring good self-care and thus supporting the communication effort.
As is quite obvious the two scenarios use some of the same tools to achieve some of the same effects. This is quite natural, as the end result (increase in self care) and the target group (former patients) are similar.
Examples across Europe
In the catalogue here the guidelines mention specific communication tools and tools used in combination – building large, multi-tool/multic-channel communication are not neccessary for communication to be successful, but are merely mentioned to inspire you to consider different options.