Key elements in Communication Evaluation and Success Criteria
Indicators for better self care and indicators for good communication are not the same. Of course your communication should help promote self care, but this may be a very lenghty process – eg. changes in dental hygiene took a generation or so – and therefore measuring commmunication should look for other indicators to help ascertain whether you are successful in your endevaours.
Leading Indicators for Evaluation of Communication
Lagging Indicators for Evaluation of Communication
Leading indicators show initial effect(s), user behaviour in response to your communication – these are significant to show that/how the communications tools are performing. They are also indicators that lead to your actual goal.
So for the communication tools, significant areas where you should / could consider setting up key evaluation points and success criteria:
And likewise also to try to prioritize the different media – are any more important to you (or your target group) than others? The answer to this question might also be useful for you in considering your current and future communication efforts.
Leading to change
Would you like to reduce the unnecessary use of antibiotics to treat cough? Can you target and measure a number of GPs communicated to about this? A number of community HCP to adress the issue in meetings?
Lagging Indicators are closer to your end goal – the actual change in self care.
Significant areas where you should / could consider setting up key evaluation points and success criteria: