Leaflets

This guide will advise to about central steps to enable you to create a useful leaflet about self-care. A leaflet itself is just a tool though – the effect depends on your effort to create new understanding and perhaps change.

1. Choice of topic/target
If possible in your budget, creating separate leaflets with targeted information and concrete advice are advised – if you create information with very general information is will often only be useful in a general sense. See list of guidelines on the five minor ailments to see more about self-care acts here – or see more information about establishing purpose and goals here.
2. Intent/Content
What would you like to achieve? How much would you like to say? Instead of writing an entire text to begin with, using bullets and quick notes can help you estimate how much to include in you leaflet and what to consider for another format or another time.
3. Illustrations
Using only text might be a poor choice even with a target audience with a joy for words – or good health literacy. For most audiences good readability also depends on the way text and illustrations combine modes of dissemmination. Read more about health literacy here.
4. Budget
Good communication tools are best created by good graphic designers. Alternatives can be generic templates at online services or even using templates in basic office software. Regardless of choice you should think about how many to produce and in which quality of paper/coating. Higher numbers is always cheaper pr. print – but prices vary considerably depending on these choices – and whether you choose a local print agency, online printing service or something else. Different layouts can also affect the price of production.

Remember to consider your needs in a short and long term view – e.g, can you store 2.000 leaflets? Can you use 500 copies before information needs updating?

5. Use/Distribution
A tool laying oon a shelf does little good. How can/will you ensure that your target audience gets to see your leaflet? Personal hand outs, distribution at public libraries, or perhaps sent by mail? Different ways of distribution have different costs and effect; a personal hand out also provide an opportunity for dialogue – but of course is more time consuming. Still – consider your options and advantages – perhaps you know partners/organisations to assist?
6. Effect/Evaluation
Was/Is your time and money well spent? Consider what would be goal – or at least your measure of success? Are there metrics to help you document these results? Evaluating your effort(s) and the results obtained should be as vital a point as all your other work – you will need this evaluation in your later work; “What we did had these effects”. Read more about evaluation here.
Inspiration?
Would you like to read more about possible uses, other tools or combinations? See our catalogue of tools here.