New Cases from Europe

Communication Tools from across Europe
To enhance sharing of experiences and ideas we have gathered a list of examples of tools produced to promote health through self care. The list is not as such comprehensive (yet) and we would very much like to add further examples to the list. Please contact us if you know of good existing tools that should/could be added to the list.

1. United Kingdom

2. Scandinavia

3. Netherlands

4. Poland

5. Spain
Share your experience and cases!
On our list of cases about self care communication tools we welcome yours as well. Please write us – attaching or linking to your tool and explain about the target group, the situation, and (as much as possible) the effects.

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Examples from the United Kingdom

Treat Yourself Better
A campaign site by the

Self Care

A report with an evaluation of the Working in Partnership Programme Self Care in Action Initiative

Fishermen and Farmers
A project which specifically targeted men on general health/use of services but linked to one geographical area (Yorkshire, which is a county in England near Lancashire) and occupation (farming). There is also an example of male targeting in another predominately male occupation (fishermen) which recognised an increased need for better self-care as these men are obviously often away for prolonged periods of time from any services. Both used a ‘car manual’ format for delivery of information.

Self Care for Life
A project to help communities form Self Care Support Groups

Cases by Format Uses, benefits and considerations
  • Can be creative with visual to convey complex ideas, especially when you’re doing lots of referring to and interpreting of figures
  • Expensive and resource-intensive to produce.

Example 1: Global Wealth Inequality

Example 2: NHS Minor Ailment Service

Audio clip
  • Cheap to produce and quick to turnaround
  • Shouldn’t be too long (max five min) unless it’s very



Audio slideshow
  • Quick-win content, especially if a presentation has already been prepared for offline use (eg at a conference)
  • Cheap to produce and fairly quick to turn around
  • Can help to explain and illustrate ideas at the same

time (through voice and visual)

Example: safety-in-hospitals

  • Interactive presentations
  • Good for presenting content that is detailed and joins up in various ways – plays in a linear way but you can explore however you like
  • Can simply be a more engaging way to do a presentation compared to PowerPoint
  • Can embed videos, links etc which you can’t do in an audio slideshow


  • Visual way of communicating data rather than simple chart or written copy – great for illustrating what data means, quickly
  • Can be flat infographics (eg which are available as sets to download and use) or interactive (e.g.
  • Good for sharing on social media, especially Facebook where image-led updates get highest levels of engagement
  • Costs can be relatively low for non-interactive but increase significantly for interactive


Slide pack
  • Quick-win content, especially if a presentation has already been prepared for offline use (eg at a conference)
  • Cheap to produce and fairly quick to turn around
  • Slideshows can also be uploaded to Slideshare (open source software) which increases visibility of content


  • Good for showing at meetings and events, and provides a legacy for the project
  • Brings life to ideas and concepts and an engaging way of telling a story and sharing the perspective of staff/patients
  • Combinations of film locations – as opposed to a ‘talking head’ – generally more engaging
  • Increasingly produced by amateurs, but can be expensive if involving a film production company
  • You can share very short (six seconds) video clips using Vine (a free app, – they have a ‘homemade’ feel to them (see http://bit. ly/16lN2Sd) and provide a visual snapshot
  • People are increasingly used to watching video online, especially with rise of mobile and tablet use. Uploading films to YouTube which increases visibility of content in Google searches



Examples from Scandinavia

The Hygiene Week
An annual prevention week in Denmark and Sweden – targeting (hand) hygiene – engaging professionals in municipalities to interact with citizens, colleagues, decision makers, consumers, children, and elderly and encourage all to work towards better prevention of communicable diseases. and (needs English introduction)
The Swedish communication channel is much more general than a tool for self-care of minor conditions but do include this. It is a home page giving easy to read descriptions of a huge number of symptoms and diagnosis and also answeres questions related to health and sickness . It has been developed based on a tele medicine service (call 1177) which still is active. The different sections have been devloped by healthcare providers and a careful review process has been made (the reviewer’s name is displayed for each item).

Many Swedes do use this homepage as a first resource whenever they have any questions wrt their own health or the health of someone close to them as for example their child etc.—3-man/


Examples from Holland
A site made by GP’s which gives practical advice about ailments and when to contact a GP.
A site made by Neprafarm (umbrella organization for self-care industry, member of AESGP) which self-care advice for consumers.
A site made by a cooperation of health care Insurance companies, patient organisations and health care professional umbrella organizations, which gives the primary care organisations to implement self-management (of chronic diseases).


Examples from Poland
Advice for Patients

PATtube was created for patients and their loved ones. Users can find here information and advices which in a clear way explain the basic problems and health issues associated with both diseases that commonly occur as well as rare diseases. In PATtube you can find information about: symptoms, recognition, diagnostics, treatment possibilities, guidelines and standards of practice, rehabilitation, nursery care etc.

ALL OF THE MATERIALS ARE IN POLISH for the Polish patient community to be found using the link


Examples from Spain
Patient Information Sheets
Information sheets to help patients to understand the nature, the symptoms, prevention tips and recommended treatment of some common health conditions and/or minor ailments.

Currently there exist 81 different sheets, but they are continuously updated and new issues added according to society needs, ie. Exercising for obese patients, one of the last items to be added. A very good language adaption tool also exist.